Providing intelligence to CRMs, InsideView raises USD 19 Mn in Series D

InsideviewInsideView, headquartered in San Francisco, with operations in Hyderabad and a leading provider of CRM Intelligence services, has recently raised $19 million in Series D from Split Rock Partners along with existing investors such as Emergence Capital, Foundation Capital, and Rembrandt Venture Partners.

With nearly 11,000 enterprises and over 300,000 marketing, sales and account management professionals, InsideView is a service which aggregates the data over social, financial and media sources and brings the relevant insight to the enterprise, thereby increasing its sales productivity and velocity. In simple terms, it is a sort of intelligence added to the enterprise CRMs which provides the data, insights and connections that help organizations find more leads, win more deals, and grow accounts.

At present, InsideView’s CRM intelligence platform contains over 50 million validated contact and company profiles—constantly updated from 30,000+ social, media and financial sources. It is partnered with some of the major brands such as, SugarCRM, NetSuite, Landslide, Marketo, Pivotal, Microsoft, Oracle and SAP. Also, it is having content relationships with social networking companies like Facebook, Twitter, LinkedIn, Thomson Reuters, Capital IQ, Cortera, and NetProspex.

According to Gartner, the CRM market is projected to grow to a $36 billion market by 2017 and CRM investments are increasing particularly in fast growing cloud and Internet services companies whose target markets have the potential to exceed $1 billion.

Insideview’s previously raised fundings include $7.4 million in Series A (2007), $11.5 million in Series B (2010), and $12M in Series C (2011).

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