Rocket Internet today launches Jovago, an online hotel booking platform in Nigeria. With their first hotel booking site in Africa today, Rocket Internet continues to focus on its strategy to aggressively expand into emerging markets.
The website has been launched under Africa Internet Holding (AIH), a joint venture of Rocket Internet with the telecom operator ‘Millicom’. With this new venture, the portfolio of Rocket Internet in Africa accounts for a total of five businesses including online marketplace Kaymu, the food delivery service HelloFood, e-commerce providers Jumia and Vamido online marketplace for real estate classifieds.
Headquartered in Nigeria, Jovago will initially target the local customers. The website has been launched with an inventory of 140,000 bookable hotels online in more than 15,000 destinations worldwide, out of which some 200 hotels are local. Jovago at the moment, is run by a team of 50 people.
Keeping the local market in mind, the website offers multiple payment solutions. Other than online payments, the site also enable users to pay at hotel – and that too without any booking fees.
“Jovago provides the easiest way to make travel arrangements. This will help business people and travelers find reliable accommodation everywhere. We are about to fundamentally change the hotel booking market in Nigeria by creating the safest and most convenient experience. Jovago is the best place to find a hotel in Africa” said Jeremy Hodara, co-CEO Africa Internet Holding.
Today’s new venture of Rocket internet however, has come with no surprise as Rocket internet had recently raised US $500 mn from Kinnevik and Access Industries, which the company will be using to further strengthen its global presence while “continuing to build successful companies together with great entrepreneurs.”
Rocket internet currently holds around 75 ventures in 50 countries.