Ecommerce, News

IRCTC launches it’s online marketplace, Yebhi’s mimic?

After revealing its plans to enter ecommerce business and choosing as it’s white label partner a month back, finally IRCTC, subsidiary of the Indian Railways after Catering, Tourism and Online Ticketing services has launched its ecommerce venture which has gone live today in the morning.

Surprisingly, the website just look like a mimic of, with only difference being the branding is of IRCTC instead of Yebhi.

Similar to Yebhi, IRCTC shop is also being categorized for products in categories like Men, Women, Kids (shoes, clothing, accessories, personal care), Home & kitchen products which include (home decor, home ware, home furnishing), Mobile Tablets and electronics.

The website also has brand stores, from where the users can directly shop via choosing brands, few of the brands available for now include Woodland, Puma, Reebok, Blackberry, Sony, etc.

Users can refine product search based on pricing, size, colour, discount, freshness, and popularity.

It claims to offer more than 30,000 products from more than 500 brands.

To make most of its IRCTC user base, IRCTC has provided direct link for its online shop on the main IRCTC website as well. Also, the website is running a promotion offer to provide INR 2000 to shop on signing up.

It is providing free shipping for orders above INR 500 and an extra cost of INR 75 will be charged on orders below that. The company has tied up with logistics companies like Aramex, DTDC, Fedex and Bluedart for shipping, which are similar as of Yebhi.

For payments, it is accepting all major modes of payments i.e. card, netbanking and COD as well. But, COD is only available on certain pin-codes and it charges INR 25 per ORDER ID irrespective of number of order items and order value are applicable.

The website is not only a replica of Yebhi, but it’s worth noting that while making payment we found that the site has redirected us to Yebhi’s payment page.

First noticed by

Also, it was expected that the ecommerce venture would provide customers with IRCTC account to shop using the same credentials, but it is not so, as users need to register again on shop.irctc to place an order.

IRCTC has revealed its plans to foray in e commerce business in March this year and has stated to use a  white label model. Last month it has chosen holding company of as its partner to launch ecommerce arm.

As a marketplace, IRCTC will now be competing with other marketplaces like Flipkart, Snapdeal, Shopclues, Tradus, etc.

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