Indiamart’s subsidiary and service provider for business event organizers, Biztradeshows has acquired Delhi based local event discovery app Playcez, as per the company. The terms of the deal has been left undisclosed for now.
Founded in 2010, Playcez takes a revolutionary approach to events discovery by monitoring social media and check-in services with proprietary algorithms. By identifying locations i.e. bars, restaurants, night clubs, etc, in which consumer traffic is highest, Playcez recommends events and activities that are most popular in a user’s respective city and users can even search events and activities by distance and time.
PlayCez has an iPhone app which is available in five cities i.e. Delhi (NCR), Mumbai, Bangalore, Hyderabad and Pune among others.
It was among the six companies from Delhi which premiered at the Global Superangels Forum in November, 2012. Recently, Playcez has also closed a closed six-digit (USD) seed round led by angel investors Rajesh Sawhney (GSF) and Mukul Singhal (SAIF Partners).
Biztradeshows helps organizers to manage and market their events to more than 20mn visitors across 24,000 cities. As per the website, currently Biztradeshows is 40,000+ Live Events world wide with presence in 172 Countries and has 3mn+ Visitor Page Views every month.
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