After launching it’s ‘Fashion has a new address’ TVC campaign, Flipkart has now come up with a new TVC campaign India Wants To Know!, drawing inspiration from Arnab Goswami’s (Editor-in-Chief and News anchor, Times Now) famous TV debate, Newshour.
The campaign is running a teaser “Ab sirf shopping nahi Flipkart karo”, which tried to position Flipkart as a synonym for convenience led online shopping.
The ad doesn’t only plans to inspire the people to shop via Flipkart, but is also promoting online shopping as a whole by talking of why do online shopping. Same as in the TV Debate on Times Now, from whom we think the Campaign Idea is taken from, the dialogues are certainly not much clear, though the justification with brand Flipkart is optimum.
Check out the Ad below
Started as an online book retailer in 2007, Flipkart has recently raised USD 200 mn funding. The company had also launched payment gateway service Payzippy, introduced voice based search and recently introduced eBooks App for iOS, Windows Phone and browser.
(Image Credits: www.facebook.com/flipkart)
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