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Facebook’s subsidiary, Instagram acquires Camera App Luma to enhance its Video sharing feature

LumaInstagram, which previously was acquired by Facebook Inc, has made an acquisition of it’s own in the name of Luma.

“We’re excited to announce that we have been acquired by Instagram,” Luma announced on Friday.

Luma is a video capturing app which was launched eight months ago with the aim to capture and share beautiful videos easily on a light device. It seems that the acquisition was more of a talent hunt as post this acquisition, Instagram has shut down Luma and invited its hitech engineers to steer them forward.

According to a source that spoke to TechCrunch,  Luma’s stabilization technology is already live in Instagram.

As per instagram filter preferences the Luma app will fit right in.

Luma’s technology supports video brightness, contrast, saturation and exposure in real-time filters, as the video plays at full resolution. According to Luma, cinematic video stabilization uses advanced motion re-targeting algorithms to remove the shakes, and also ensures that users get the smooth video capturing experience.

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Further, the luma app has been taken down from the app store and has given its existing users a timeline that expires later this year.

To contact Author, email Aashutosh@wirefootindia.com


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