Ecommerce, News, Startups – a social platform to talk online shopping

FabbucketIn recent times, there has been a significant increase in ecommerce sites selling wide variety of stuff such as apparels, jewellery, accessories, etc. However, getting feedback and suggestions about particular products is still a daunting task for the online shoppers, which calls for a space wherein pre-shopping engagements can be made easily.

To fill in this gap, the tech duo Antony Kattukaran and Palaniappan Chellappan under the mentorship of Sify co-founder and Senior Advisor with Sequoia Capital India, R. Ramaraj has recently launched a new venture,, reports Business Line. , based on an affiliate model, is basically a social platform to talk online shopping, with an aim to what and are in the travel and food categories, respectively. A user can also sign up to the portal by using his Facebook or twitter account, apart from his email id.

The site gives the users an access to various online retailers, brands and shoppers such as Myntra, Jabong, Flipkart, Fashion&You, Cloe, Urban Ladder etc, along with filter based on various categories. It not only offer facilities to add products in buckets(wishlists) from any online store and buy them from the merchant websites. A user can invite friends, and share feedbacks and reviews about different shopping sites on the portal. A sorting feature is also there which can aggregate the listed products in four categories viz. Trending, Newest First, Price Low-High and Price High-Low.

In addition to this, a unique feature ’Add Bucket’ is created on the portal which allows a user to segregate different category products in order to save time and check them out later. On signing up, the user will get few inbuilt buckets such as Books to read, Mobiles i would consider,etc., however, a user can always create new bucket as required.

Also, a user can start his own collection on the portal with ‘bookmarklet’ feature with the help of bookmarks tab on the browser.


Some of the FabBucket features show much similarity with that of Facebook. Such as it has the options to add both public and private feeds; follow retailers, brands, shoppers and like the products added into the buckets by their friends.

As per the founders, the site allow users to interact with each other and discover products, much like in the real world, thereby making shopping a more informed and fun experience. For marketing purposes, the company is utilizing digital media such as Facebook, twitter, you tube, etc. The venture is currently self funded, however, the founders hope to raise funding once the site gains traction.

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