Ecommerce shopping companion Slice draws interest from Rakuten, raises $23mn

SliceSlice, a CA based tech startup that tracks and collaborate users’ shopping habits through with email inbox integration technology has closed Series B funding worth $23 million – led by a Tokyo based e-commerce giant Rakuten, with participation of Russia Partners and NPD Group. Previous investors – DCM, Innovation Endeavors and Lightspeed Venture also invested.

With this round, Slice has accumulated a total of $32.4 Mn. in funding as it earlier raised $9.4 Mn in series A.

Slice launched its flagship app in 2011. Available on Android, iOS or as a web-app, Slice automatically analyses and studies email of a user and organises all the purchase history at one place and thus helps users to make a better sense of their spending habit – by providing a complete overview of their purchase history – perhaps an interesting, useful product for shopaholics.

On top of sorting out things in one’s emails Slice also allow users to get push notifications on their phones when their packages are get dispatched or have been delivered and thus help ecommerce companies as well to avoid unnecessary expenses in logistics.

On top of its main product Slice, the company has also launched a social network for books called Bookshelf a few months ago – helping users to find and share books with friends.

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