New-York based content analytics and optimization platform, Parse.ly has raised USD 5 million in a series A funding round led by Grotech Ventures with participation from Blumberg Capital, ff Venture Capital, and FundersClub.
The latest round of funding will be used by the company for expanding its sales, marketing and engineering efforts.
Parse.ly’s platform transforms real-time traffic, historical performance, social interactions, and global trends into actionable insights.
It’s flagship product Dash, allows publishers to follow the performance of their content and also track trending and flagging topics across the web. It provides real-time view of individual posts, authors, sections and referrers and makes one understand that how a particular article is contributing to the site’s traffic. Thus helps them to better understand and strategically manage content.
As per the company, Parse.ly’s Network tracks over 5 billion hits per month and consists of 160 million unique visitors. Last month, Parse.ly’s customers generated over 150 million API calls through the Parse.ly platform and it’s API requests has also doubled in the last two months.
Few of its customers include Atlantic Media, Ars Technica, Mashable, Meredith Publishing, Spin Media, and Talking Points Memo, etc.
Parse.ly was founded by Sachin Kamdar and Andrew Montalenti in 2009, it had raised USD 6.8 million in funding so far.
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