Apple has acquired Matcha.tv, a video discovery and recommendation startup. However, the company has closed its services back in May, stating that it will be working on a new direction and it’s not a shut down.
The acquisition has been confirmed by Apple saying, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” however the deal size has been left undisclosed by the company. But, as per Venturebeat, the deal size is expected to be between USD 1 million to USD 1.5 million.
Matcha.tv was launched in 2012, prior to its shut, it was a personal recommendation site and a iOS app that helped users to find movies and TV shows that is available to watch through cable TV providers (Comcast), streaming video services like Netflix, Hulu, Amazon Prime and digital video stores i.e. iTunes, Amazon. It is also used to provide video recommendations and has ability to connect with social networks to check what others are watching.
At the time the app was available for the users it had got 4.5 star rating from iTunes reviewers.
The acquisition clearly depicts that its technology will be a good fit for Apple TV, as soon Microsoft is also going to launch next-gen Xbox One which will be providing personal recommendation and content aggregation to the users.
Recently, Apple had also acquired navigation startup Hopstop & crowdsourced location based data startup Locationary.
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