Apple acquires data compression startup AlgoTrim

Apple-AlgotrimApple has acquired Swedish startup AlgoTrim for an undisclosed amount, according to the media reports. AlgoTrim provides solutions for mobile devices within the field of data compression, mobile imaging and video, and computer graphics.

There is no update from Apple regarding the acquisition. Anders Holtsberg,  head of software development at AlgoTrim has confirmed to Rapidus, Sweden’s industry news service that he is now working for Apple but declined to comment anything further.

AlgoTrim is specialized in compression algorithms for mobile phones, it builds codecs and designs solutions which help to maximize the performance of data compression, mobile imaging and video, and computer graphics.

while minimizing memory requirements. Also, apart from speeding up the processing, the compression reduces the use of flash memory.

The company was founded in Malmo, southern Sweden in 2005 by Anders Berglund, Anders Holtsberg and Martin Lindberg.

Recently, Apple had also acquired mapping software Embark, Locationary, & HopStop.

To contact the author, email pooja.sareen@wirefootindia.com

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