Airwoot, a real time help desk support on social media by New Delhi based startup Memetic Labs, has raised an undisclosed amount in an angel and VC funding, reports ET. The investment was led by Kae Capital along with leading angel investors like Google India managing director Rajan Anandan, Sasha Mirchandani, Sunil Kalra and Samir Sood. The funds raised will be further utilized in developing technology and hiring talent.
Memetic Labs, a late 2012 venture, is a part of the the startup accelerator The Morpheus’s recently graduated 8th batch. Airwoot app is an initiative of tech entrepreneurs Saurabh Arora, Prabhat Saraswat and Achal Aggarwal which aims to resolve customer queries in real time through social media platforms such as Facebook and Twitter.
With its advanced filtering tools, the app can easily segregate social chatter from relevant support queries, thereby automatically identifying important issues, in a priority inbox. The app helps brands to collect relevant demographics about their customers such as their location, email, phone etc within the unified customer directory, well integrated with the company’s CRM database.
The platform also provides an email collaboration tool along with an In-app chat feature, to escalate social media queries to external teams in different locations, and start a conversation right from the customer’s issue.
Currently, working with a team of five, the Airwoot operates on a SaaS based model, monetizing by charging brands to pay on a monthly basis starting at USD 399.
As per the reports, The social customer relationship market is expected to grow from $1.91 billion (Rs 12,008 crore) in 2013 to $9.08 billion (Rs 57,431 crore) in 2018 at a compound annual growth rate of 36.5%.
Other players in the field include Radian6, LiveOps, Lithium, Twitspark and Klout.
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