On the lines of Twitter and Instagram, Facebook has recently introduced Embedded Posts, a social plugin, that will enable web news portals to share the social network’s content on their site, as disclosed in the company blogpost. Initially, the new feature is launched with five news sites viz. Bleacher Report, CNN, Huffington Post, Mashable and PEOPLE, but Facebook is planning a broader rollout of embedded posts soon.
Embedded Posts display just like they do on Facebook, with the ability to show pictures, videos, hashtags, and other content. The embedded posts can also be liked and shared directly by People.
At present, only the public posts from Pages and Facebook users can be embedded. The option to embed a post is available in the scrollable menu of the post as shown in the image. It provides a code that can be copied to the user’s web page.
Facebook is also providing a Embedded posts document, publicized as ‘which also has best practices for finding high quality public posts on Facebook to embed’.
As per the reports, this move is being taken considering the long term scenario, to make site a popular source of content for newsmakers. This will not only increase its web presence but will also make newsmakers to add more and more content on the social networking site.
Although, Facebook has played safe enough to allow only public posts to be used for embedding, there are many users out there, who post without even noticing, in which frame they are posting their content. This concern, thus arise the need to communicate the importance and use of privacy controls to the users in a better manner.