One of the leaders in social gaming, Zynga recently appoints Don Mattrick as its new CEO replacing the company founder, Mark Pincus, as disclosed in a recent blog post. However, Mark Pincus will retain control of the company even after dropping his CEO title and will continue as chairman and chief products officer holding 60% of the voting power over Zynga’s shares.
As mentioned in the blog by Mattrick, he is quite excited to join Zynga because of the Mark’s creativity, drive and the clarity in which he sees the future of games and entertainment as a core consumer experience.
Don mattrick is having an experience of 30 years in the gaming industry and has lead the teams behind brands and franchises like “Need for Speed,” “FIFA” and “The Sims” and networks and consumer services like Xbox and Kinect.
His recruitment at Zynga is being speculated as to give a thrust to the company’s effort in raising the declining market of its social games like farmville and other facebook games and also to reduce the company’s struggle in targeting market for mobile games and real-money casino gaming.
Though Mattrick is considered as the person who turnaround the Microsoft’s gaming division to the industry leader, industry experts have a little doubt on his similar success in the social gaming division. Its also questionable that will Mattrick be able to get real freedom to take decisions with Mark still holding the majority power.