Zomato expands to 5 more cities, upgrades website

Online food listing site Zomato has expanded its global reach by launching its services in 5 new international locations including South Africa (Cape Town), United Kingdom (Manchester, Birmingham), and New Zealand (Auckland, Wellington) adding to 21 cities it was present in so far. It has also added Guwahati section to its list of Indian cities.

Zomato has been working to expand its global footprint aggressively in its current as well as new markets for past few months. As per the company, they have received overwhelming response from The United Kingdom and South Africa sections with users demanding their presence in other cities within these countries. “New Zealand has been on the cards for a while as it is an excellent market for a product like ours and we are looking forward to a positive response from both Auckland and Wellington,” said Deepinder Goyal, Founder & CEO.

Apart from expansion, Zomato has also launched a new version of the website by adding up new features and redesigning the interface. With the new features, users will now be able to report a review as suspicious or fake and also comment and ask follow-up questions on reviews. Each review will be moderated by Zomato before getting published. This move seems to be an outcome of the recent Lemp Fiasco for which Zomato has planned to release a widget to filter the reviews.

Along with these, people can even plan meetings by messaging each other on Zomato, making Zomato more like a social network.

Zomato has also included ‘personalization of ratings’ feature on the website, which will allow users to follow foodies who match their taste in food and see restaurant rating aggregates from these people. User can also opt in to use other social networks to build their own personalized version of Zomato.

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“The goal of personalized ratings is to protect users from the insane amount of information that is created on Zomato everyday. Now, users will be able to create their own trust circle of restaurant recommendations. This should help our users to zero in on their next dining destination more easily,” said, Deepinder Goyal.

In the coming time Zomato will be looking to expand its operations into Australia, Turkey and Indonesia. It further plans to reach into continental Europe, the Middle East, South America and South-East Asia in this calendar year.

Recently, it had expanded its operations in Johannesburg (South Africa). Uptil now Zomato has raised four rounds of funding with a total of USD 16.5 mn from Info Edge which owns 57.9% stake in Zomato.

Zomato provides information of restaurant reviews, menus and contact details for over 103,000 restaurants worldwide and with its presence totaling to 8 countries including India, UAE, UK, the Philippines, Qatar, Sri Lanka, New Zealand, and South Africa. It gets monthly traffic of over 14 million users worldwide across its web and mobile properties. It competes with websites such as Burrp and indirectly competes with several food ordering portals such as Foodpanda, Just Eat etc. that also serve the basic need of food discovery among consumers yet provides a platform to order food directly.