Yahoo on Wednesday has added one more company to its clan, this time it’s a mobile advertising startup – Admovate. The acquisition amount, however, has been kept undisclosed at this moment.
Without disclosing much information about its future plans in regards to this acquisition, Yahoo has mentioned that the idea behind acquisition is to use Admovatels talent rather than its product. “This acquisition is a part of our efforts to invest further in our ad tech platforms—Apt, Genome, and Right Media—and make buying easier for advertisers and agencies” says yahoo in a blog post.
Yahoo further added that Admovate’s technology accelerates the company’s capabilities in mobile advertising and help them gain an “exceptionally talented team”. The startup will join Yahoo’s display advertising team in Sunnyvale.
Moreover, post this acquisition Admovate’s website seems to be shut down with a note saying “We’ve been acquired by Yahoo!…In Yahoo!, we found a team which shares our vision and is investing to make it real on a massive scale. We’re thrilled to join Yahoo!’s advertising team where together we will execute that vision faster and address the most important mobile advertising challenges for our customers.”
The acquisition seems perfect for Yahoo’s future plan to keep a focus on its mobile platform as during Yahoo’s earnings report for the second quarter of 2013, released yesterday, Marissa provided that the company now sees 340 million monthly mobile users and that the mobile team has grown by 6x, as mentioned in another publication. Marissa also pointed mobile as one of it’s key areas for Yahoo’s future growth.
In past one year, the company has acquired more than a dozen startups, with most of them being mobile products or mobile application developers, including Qwiki, Stamped, Summly, Loki Studios and more.