Mobile, News

WeChat to bet on multiplayer games as its first monetization strategy

Instant messaging app, WeChat in a move to engage more users, has now introduced games on its platform. The new offering has launched a beta version of a game called LinkLink, as reported by Technode.

Tencent already has online multiplayer games on its Web portal called QQ Games, but for the first time a game has been launched on both its platforms i.e. Mobile QQ and WeChat. The beta version of the game will allows users to share the game to their friends list.

Pony Ma, CEO of Tencent,  has previously stated that mobile gaming must be the first monetization approach WeChat would take.  Martin Lau, president of Tencent, had also revealed similar plans in conference that on mobile side they will try to assemble a broad collection of games and will also try to source good games.

Tencent is going to launch 10 more games on WeChat which will include We Love Pang, We Runner and Fight the Landlord. According to reports, the smash hits of Fruit Ninja, Temple Run 2, Moon Wolf, Tower of Saviors and Plants vs. Zombies 2 will also  be introduced to Tencent gaming platform.

WeChat competes with other instant messaging apps like Whatsapp, BBM, Viber, Line, etc. Line was the first app which had introduced games on its platforms and recently it had announced more than 150 cumulative downloads of games on its social gaming platform. KakaoTalk yet another similar app has introduced games last year.

Recently, WeChat, had surpassed the 70 million international registered user accounts milestone outside China, and had also introduced a new campaign featuring footballer Lionel Messi as a global strategy.

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