Scoop.it, a platform to capture the content flowing on social web and publish it for the needs of content marketing for small businesses and professionals, has raised $2.6 million in Series A from investors including Partech International, Elaia Partners, IXO Private Equity and Orkos Capital. Currently working on a freemium model, the company now plans to accelerate the delivery of value-added premium features to its paid users.
The Scoop.it platform help the marketers, educators, the consultants, and the entrepreneurs increase their visibility online. It acts as a one-stop-shop for Social Media and content curation publishing, giving them the right audience to connect with. It is currently having clients from companies such as mHealth focused Healthcare Mobile, a Non Profit Organization Ashoka and a provider of cloud computing based phone systems Ringcentral.
Also, it is currently having partnerships and integrations with major social media brands such as LinkedIn, Twitter, Facebook, Google+, Pinterest, WordPress, Tumblr, SlideShare, and HootSuite.
Scoop.it pivoted two and a half years ago from an application mobile technology called Goojet, which received the initial funding of a seed and partial Series A round. Altogether, Goojet and Scoop.it has raised $13.6 million including the recent addition of $2.6 million.
Along with the funding, the company has also appointed its new Vice President, Andrew Federici, known for his expertise in product monetization and his impressive media background. Passionate about social media and content curation, Federici has held a number of senior marketing and product roles at major media entities including AOL, IAC and MTV Networks, innovating new products and revenue streams.
“Scoop.it’s triple threat social media, curation and content marketing platform is an essential tool for anyone looking to build awareness and traffic online. I look forward to helping the team drive revenue”, said Federici.
Scoop.it was founded in 2011 by Guillaume and Marc currently positioned as CEO and President of the company respectively. It is headquartered in San Francisco, Calif., with offices in Toulouse, France. It is currently having 25% average growth per month with more than 5 million unique visitors as mentioned on the website.