OLX.in, a popular C2C classified site in India, and a heavy advertisers across various channels has now hired Lowe Lintas as its creative partner. This move will highlight OLXs plans to keep investing and experimenting on market building strategies till they actually start churning out revenues from their brand.
In a previous interview with iamwire, Amarjeet Batra, Country Head, OLX India mentioned their approach to become a market leader before looking for any monetization.
Lowe Lintas & Partners will now “play a pivotal role” in extending OLXs business and help the company in positioning itself as an ideal platform in the market. “We chose Lowe Lintas for their ‘Populist’ creativity, their focus on business results and their understanding of our brand. We are confident that Lowe Lintas will be able to help us fulfill our objectives.” said Amarjit Singh Batra, CEO, OLX India.
Earlier, Saatchi was working with OLX as it’s creative agency. However OLX will still be having ITSA on board as its innovation agency.
Speaking on this occasion, Amer Jaleel, National Creative Director at Lowe Lintas, added that this brings a complete new category for Lowe Lintas to explore, with challenges to change human behaviour. The partnership with OLX will bring opportunities to crack new insights and explore new boundaries.
With being operational in over 105 countries in 40 languages including Hindi, Tamil, Telugu, Marathi and kannada, OLX in past couple of years, has created itself as a widely used marketplace for peer to peer product buying/selling. So far, the company has raised $28.5 million, in series of funding rounds, from investors like Bessemer Venture Partners, General Catalyst Partners, Founders Fund and DN Capital, among others.