The Singapore based digital marketing company, Techsailor has been acquired by the Indian digital service network To The New as per the Techsailor’s website. The terms and amount of deal are left undisclosed. However, Techsailor’s team and co-founders Rex Huang, Wayne Chia and Leon Leong will remain with the company post acquisition.
As per the reports, the move is taken by To The New in its direction to expand its services across Southeast Asia. The team is looking forward to expand Techsailor’s network in Malaysia, Indonesia, the Philippines and China. Also, it will be investing $10 million in the region as a part of its expansion strategy in the next two years.
Founded in 2010, TO THE NEW expertise in Content Creation & Management, Digital Marketing & Creative Design, Web & App Development. Backed by Four Cross Media, a British Conglomerate having Astro, a leading cross-media operator in South East Asia as the main investor, the firm also raised INR 75 crore in Q1 this year.
To The New is taking this opportunity to capitalize on the growing consumption of digital media by young consumers in Southeast Asia markets.
Prior to Techsailor, under its aggressive expansion strategy, company has done many acquisitions such as Tangerine, New Delhi in 2010, Ignitee, Mumbai in 2011 and Intelligrape in New Delhi in 2012.
Launched in 2005, startup Techsailor specializes in Online Customer Engagement to help businesses maximize their profits by acquiring and retaining customers. With this deal, it will gain the benefits of larger team and a base to expand its reach to customers. Also, the deal will help the company to manage projects across Asia Pacific.
Recently, Singapore has attracted a lot of activity in the internet landscape. Along with acquisitions like Travelmob by Homeaway, an online marketplace for vacation rentals, India based companies like Adnear are also shifting their base to Singapore, in order to serve their regional partners and customers better. Thus, emerging as a new internet and mobile hub for expansion and also providing growing opportunities for the upcoming startups.