HT mobile solutions, part of HT Media Ltd has recently acquired a 360 degree digital-social media agency Webitude, reports LiveMint. However, the amount of acquisition hasn’t been revealed so far.
Webitude offers 360 degree digital marketing solution including digital media planning/buying, social media marketing and social application development and deployment.
Speaking on the occasion Vinish Kahuria, Chief Operating Officer at HT media said that, being a media house, HT group has positioned itself well enough that does not only help advertisers in print and radio but also offers engagement possibilities in mobile and social media streams.
With HT media being a tradition media house, the move will help the company to position itself as a leading marketing firm and stay relevant with changing industry and adopt recent innovations to help its clientele brands and organizations provide an effective social media strategy.
With social media gaining popularity each day, digital media is becoming more effective for advertisers to market their products/services. Moreover, digital advertising offers quick action over its ability to monitor online campaigns in real time.
Looking at the promising digital market industry recently Denstu India group a London based advertising and communications agency acquired 80% stake in Webchutney.