How to Reduce Returns Rates? 6+1 Tips for eCommerce Retailers

Big congrats on starting your online business venture! But, do you have any idea what to do after starting online business or how to reduce returns rates of your online website? If you don’t know anything, we are here to provide some effective tips on how eCommerce retailers can minimize rate of returned goods and enhance business popularity.

Perfect Products Details with image, video and text    

First and most important thing you have to consider is the product details. If you are inserting proper product details with image, video and text, it helps to in reducing returns rates. It is studied that more than 61% of products were returned due to wrong or half product details.

It is also compulsory to add products size, colors types and other related things as well. Apart from, you also have to honestly write the product’s limitations. It would be more advantageous to add customer’s review about products on product page. It helps buyers in t heir buying process.

Product Comparison Option

While shopping online, we are not able to decide which product is best to buy. In such case, we are comparing two different products to purchase the best one of our choice. To make comparison task easy, it is must to enable comparison option, where comparison can be done through features, specs, size, cost, etc.

Evaluate Returning Reason and Give Advice through item description

Ask customer to mention reason for returning goods and ensure to present reason next to item description. This thing helps customers to receive more accurate intuition of the products. Additionally, online merchant can also understand reason for returning products.

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Delivery of Product on Committed time-frame With Tracking Option

Getting products at the quick time gives satisfaction to the customers. Moreover, it also benefited to online merchants as it ensures them regarding confirmation of customer’s requirements. If there any delay in delivery service, they have “had second thoughts” and it would be harmful for online retailer.

Check Product Before Delivery

‘Prevention is better than cure’. We all are well-aware of this phrase, aren’t we? This thing you have to implement in your retail store. As a trader, you have to check good before delivering to the customers as 41% of goods return because of defect.

Verify Contents Of The Consignment

According to the research, 24% of all returns don’t contain products what they actually ordered. So, it is must to control brilliantly. It would be also best to hire responsible person, who handle task of packaging and delivering products to respective customers.

Bonus Tips:

Be there for Customers

Customers always want direct support from online retailers. It is must to provide customer service through hotline or e-mail. There will be separate customer service departments for product return, inquiry and sales, so customer doesn’t have to hold in your line for long time.

If you are following these steps when setting up an online retail business, you weren’t deal with higher returning rates. If you are considering my given point, I personally advised you to make it simple as possible so, it doesn’t create difficulty for customer while they are shopping from your site. If you are not able to use all such features together, implement priority wise and other aspects secondary.

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(About the Author: Brianna Wills works at Perception System and loves to get and share knowledge of Ecommerce industry and on its latest technologies. She likes writing blogs on E-commerce. If you want to collect tips and news story from her, connect through her Twitter account: @briannawillsss)

Image Credit: www.hinksons.com

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  • Sanjeev Sahani

    I see most of the returns are from COD transactions – which are refused by customers despite having reconfirmed the order prior to dispatch.