Google, in an effort to make most out of it’s online mailing service has introduced a new form of advertisements in it’s user’s personal emails list. The company has given access to advertisers to land in a section of Gmail’s new multi-tab inbox called “Promotions.” However, these unsolicited emails appear only in the ‘Promotions’ section and are marked with a pale yellow background and labeled ‘ads’ – to distinguish them from other stuff.
Interestingly when Google introduced this new multi-tabs mailbox, the promotions bar seemed to be a place where users will get filtered offers like electronic digital mailers or other promotional emails, users are already subscribed to. But now anyone who pays Google, earns the freedom to land in other’s email.
Trying to make a difference, Google has, however, introduced two kind of ads: those who will link out and those who will expand in the email itself when clicked.
Despite of the fact that many won’t approve the idea of having their emails overloaded with junk advertisements, Google said that these new form of ads make a lot more sense compared to those earlier of sponsored links that keep hovering on top of the inboxes. Still if someone doesn’t like the idea at all, he/she can disable the promotions tab and can go back to old style of ads in his/her inbox. Moreover, these will be more relevant than earlier Gmail ads.
According to Marketing Land the new ads are “likely to be very attractive to advertisers”. They are priced on CPC model, with the companies being charged for only one click per user. Now a user can click on the ad multiple times to complete various tasks like watching a video, or completing a feedback form and the advertiser would be charged for the initial click only. Currently in Beta, advertisers would have to send a request to get an access of this new feature.
Where it still is quite early to say whether or not would these ads make a success for Google, the reality that users can even forward advertisements they feel are important for someone in their circle – marketers would definitely manage to pitch their real customers.