Ecommerce, Mobile, News

Flipkart raises USD 200 mn from existing investors against all doubts for its business model

E-Commerce player Flipkart has raised one of the largest investment of USD 200 million from existing investors including Tiger Global, Naspers and Accel Partners.

This might be the last round of VC funding for Flipkart, as Sachin Bansal has earlier commented upon the company’s plan for an IPO after raising one more round of funding.

Flipkart was valued at USD 1.02 billion in the last round of investment led by Naspers, which invested USD 102.1 million in the company for 10% stake last year in August.

Started with inventory in 2007, Flipkart has evolved to be a marketplace model only this year and has also recently launched a standalone payment gateway service, Payzippy, for online merchants.

In the previous funding rounds Flipkart raised USD 150 million from Naspers along with Iconiq Capital, Tiger Global, Accel Partner in August 2012 in Series D funding. Earlier it had raised USD 1 million in 2009 in Series A, then USD 10M from Tiger Global and in June 2011 Tiger Global invested USD 20 million in Series C.

The latest funding round might a full stop to all the doubts prevailing on what business Flipkart is into, as in one of the events, Sachin Bansal himself positioned Flipkart as Easing ecommerce business which goes well with its Online marketplace and Payment Gateway approach and now they are refueled too.

What has changed since Flipkart’s last funding  is definitely more learning and experience with removal of loss making or not that profitable factors including high number of employees, digital music store, certain categories, and most importantly the inventory model etc. There is no doubt about the brand equity and popularity Flipkart has gained in these years with previous funding to be able to come in a better position to raise yet another round.

But nonetheless there is also an intensification of competition with Amazon, eBay+Snapdeal unlike the previous wild discount wars.

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