Mumbai based, BlueBusTees, a Designer Tees e-tailer has raised undisclosed amount in funding from Deesan Group, confirms co-founder, Pranav Kapur.
The development was first reported by Yourstory.
The company plans to use the raised amount in expanding its product line, adding accessories like boxers, socks, towels and relaunch its women wear segment. Also, the company will be launching the baby wear segment with the raised funds.
Founded back in 2009, BlueBusTees offers “witty” tee-shirts with slogans and funky designs especially for the young genre. The tees are categorised under different sections which include Parents Approved, Parents not Approved, Bollywood Tees, Poker Tees and Top Ten etc.
There is also a design your T-shirt section, where the users can click the design they wish to buy, add slogan, color, size and create a t-shirt of their own style. It also has a submit your design option, where one can submit their design if the design is printed the user gets INR 500 voucher.
The website do provide Cash on Delivery option, but is limited within Mumbai only.
It is currently relying on PPC and mailers for marketing.
BlueBusTees is currently a 6 member team and is a property of Yu-th AD Retail Ventures Pvt. Ltd. It was co-founded by Pranav Kapur and Abhir Khann, Pranav comes with a 7 year of experience in the field of fabric.
Recently, an online platform for fan based merchandising and customized products Bluegape had also raised an undisclosed amount (about INR 1crore) in funding from Aniket Khera, Rahul Bhatia.
The Deesan Group is a Maharashtra (Shirpur) based vertical textile company, and has helped in bringing progress and prosperity to this drought prone and industrially backward region of Shirpur. Investment in BlueBusTees seems their foray in investment in this vertical.