Crowdsourcing websites have recently picked up as such platforms offer a unique way to individuals, groups and other non-profit organisations to raise money and that too in the form of a donation – with no returns! Moreover, these sites don’t just provide a donor base but also create an online community of people with similar vision and let campaigners know of those who are interested in similar cause or action.
But where such platforms were mostly used for a public action, a campaign or small fundraising necessities by individuals, Recently Canonical, a UK based software development company responsible for Operating System Ubuntu has announced that the company is looking forward to raise USD 32 million from Indiegogo, a crowdsourcing website for online fundraising campaigns. This might come as a noble cause for those who are considering rising monopoly of Google with Android in the smartphones market a big challenge.
The company is planning to raise the money in 30 days online campaign to manufacture a limited batch of 40,000 mobile devices that will run both Android and open source Ubuntu Touch operating systems, known as Ubuntu Edge, converging mobile convenience with desktop power in a single device.
Speaking to the occasion, Mark Shuttleworth, Founder of Ubuntu comments said “Ubuntu Edge is the ultimate convergence device – challenging established norms for PCs and smartphones. The crowdfunding approach is a new way to prove demand for cutting edge technologies and new classes of device; supporting the Ubuntu Edge is the best way to catalyse the next generation of personal devices from industry.”
Under ‘perks’ – a unique feature on Indiegogo, where the campaigner sends various appreciation tokens to those who donate money – predefined by different money slabs – Canonical has set the highest perk at $80K where the company would provide an ‘enterprise 1000 bundle’. The package would consists of 100 Ubuntu edge smartphones plus the access to it’s workshops where the donor could ‘assist’ it’s IT managers and CIOs.
The company in it’s 30 days campaign, has already raised over USD3mn. Whether or not the company manages to attain the targets of one of the biggest crowdsourced fundraising campaign in the history, Indiegogo would have no problem in becoming a ‘hotshot’ of hundreds of such platforms available online.
Also if Canonical is able to launch a Ubuntu based smartphone it might further balance present a competitor to Google owned Android which is gaining popularity quite fast. Also recently the internet browser company Mozilla entered the smartphone wars launching its first Firefox OS based phone.