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B2B marketplace Joor raises USD 15 mn from Canaan Partners & others

New York based, wholesale marketplace Joor has picked up USD 15 million in funding led by Canaan Partners and Advance Publications and its previous investors Battery Ventures, Lerer Ventures, Great Oaks Venture Capital, Landis Capital and Forerunner Ventures, reports Techcrunch.

With this round of funding total funds raised by Joor has reached USD 20.5 million, previously it had raised USD 2.25 million in Series A and USD 3.25M in Series B funding.

The recent funding will be used to scale the company’s tech and sales teams and also for opening new offices across Europe and Asia.

“We’re rapidly expanding our global footprint, and we want to keep up our pace,” said Mona Bijoor, CEO & Founder, Joor.

Launched in 2010, JOOR is a B2B marketplace, it helps the fashion brands to connect with independent boutiques and other wholesale buyers.

It has more than 40,000 retailers,600 brands and had added 10,000 retailers in the last three months alone. Few of it’s clients include Diane Von Furstenberg, Current/Elliott, 3.1 Phillip Lim, and rag & bone.

Joor was founded by Mona Bijoor, Mona is a veteran fashion buyer and corporate strategist and was a brand consultant for CHANEL and Elie Tahari. Joor is based in New York City with offices in Milan and Los Angeles.

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