In an effort to improve its Maps service for iOS and the upcoming OS X Mavericks, Apple had recently acquired Toronto based crowdsourced data company Locationary which specializes in local business data and locations for an undisclosed amount of funds, reports AllThingsD.
As a part of the deal, Locationary’s technology and its team will now be part of Apple.
Locationary helps in creating a platform for distributors to broadcast data, and a place, where their subscribers can blend data from multiple sources into the highest quality composites. It uses crowdsourcing and a federated data exchange platform called Saturn to constantly gather, merge and verify data and geographic points for local businesses.
Locationary pays users to connect location to the different services, including Yelp, Google, Foursquare so as to synchronized the updated information across the platforms.
Apple spokesperson Steve Dowling said that Apple buys smaller technology companies from time to time, and that they generally do not discuss purpose or plans. Thus making motive of the acquisition unclear. But it could be said that the acquisition could help Apple in delivering up-to-date listings on its own navigation app ‘Maps’ and its other services on iOS.
The Apple’s app ‘Maps’ went under serious controversies after its launch last year and since then Apple is reportedly working to improve the service quietly. “We’re putting all of our energy into making it right,” Cook said last December.
Apple had acquired 9 companies since October last year till May 2013. Few of its notable acquisition include Siri, the developer of a personal assistant application for the iPhone which it acquired in 2010 & Florida-based fingerprint sensor maker AuthenTec which it acquired in July 2012.
Locationary Inc., uptil now has raised funds twice which also include USD 2.5 million round from Investment Accelerator Fund (IAF) and Trellis Capital, Extreme Venture Partners, Plazacorp Ventures, Angels and Management.
It was co-founded by Grant Ritchie, Dan Servos, and Andrew Radin and has its offices in Toronto, Canada and Palo Alto, California.