SupersonicAds which is one of the leader in advertising monetization for social entertainment applications on web and mobile is now coming to India via Platform Play. It helps brands and agencies to target customers on popular Facebook and mobile games.
The idea is to engage customers by brand oriented micros challenges, videos to let them earn virtual currencies or content during the game. SupersonicAds has current claimed reach of 500 million+ users across various geographies and has offices in multiple cities worldwide. Its has products like Brand Connect, Offer Wall and Mobile to offer above solutions.
By the growing consumption of Facebook and mobile gaming application in India, SupersonicAds will surely hope to cash in the volumes of unused inventories and also let brands engage audiences in these spaces. It can also let publishers to get an added revenue stream for their growing media and help in mobile app monetization strategies.
The Indian digital advertising market with current value of INR 2,260 crore (~$410mn; IAMAI: March 2013) in which Social media marketing accounts for INR 300 crore, mobile (INR 230 crore) and video (INR 130 crore) as of now; the market is expected to witness money being pushed in digital by brands with the growing consumption. This sounds like an opportunity for international advertising technology innovators to come to India as an early adopters of digital marketing scenario.
Claiming on the development, Rammohan Sundaram, CMD, PlatformPlay says, Supersonicads are into a unique environment of social gaming, wherein consumer credits can be use to incentivised. A video advertisement in such an environment adds to the limited opportunity that currently exists in the marketplace such as India.
Earlier Platformplay has also partnered with NLPCaptcha and BrizzTV for their monetizing rights and is aiming to bring Techcrunch Disrupt to India in November. The company has a business model of bringing international platforms to India for partnership revenues.
This is the second venture of Sundaram after successful exit from his previous venture NetworkPlay, which was sold to Bertelsmann AG’s Gruner + Jahr last year. The company is backed by SVG Media as an investor and has Manish Vij, Founder & CEO, SVG Media on its board.