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Radix group invests in online baby record book startup Little1

Kolkata based online baby record book startup, Little1 has raised an undisclosed amount in second round of funding from Radix group. The startup had raised USD 80,000 in angel funding from a private NRI investor, in January this year.

As a part of investment, Radix group will get an equity stake in the company and Dr. Ravi Mallik, Joint Secretary, Indian Medical association will also join the board.

Owned by Oneup Ventures, Little1 is a multi-utility parent platform that helps parents to preserve their child’s moments and share it online securely with family & friends. It also helps parents to save, share, store and shop for their toddlers.

The raised funds will be utilized for enhancing marketing efforts, both online and offline and will also be using it and also for website enhancement, said Sabarish Nair, Co-founder & CEO, Little1. The company will also launch an android mobile app along with a mobile optimised site and an iPhone app in the coming months.

The website is adding up about 1500 members per month and expects to see an increase in the number with increased expenditure on marketing. It is also one of the regional winners of the Microsoft BizSpark India startup challenge for Kolkata.

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