National Payments Corporation of India (NPCI), the umbrella organization of all retail payment systems in India, has today officially announced the expected launch of RuPay PaySecure e-commerce solution.
RuPay PaySecure solution, will provide online payment services for reservations, booking tickets, shopping, utility bill payments, etc. in a secured manner.
A. P. Hota, Managing Director & CEO, believes that enabling the RuPay card for online transaction through the PaySecure solution will positively impact e-commerce growth in India and will lead to a positive impact upon issuers, merchants and consumers. “With this launch, NPCI is one step closer to fulfilling the vision of bringing millions of RuPay cardholders to e-commerce, he added.
Till now Bank of Baroda, Union bank of India and Kotak Mahindra Bank have join as acquirers whereas Bank of Baroda, Union Bank of India and Bank of India have become issuers. State Bank of India and HDFC Bank are supposed to join soon.
It has already tied-up with over 100-plus merchant websites across various categories that will be accepting RuPay card for online payment services. Merchants like Futurebazaar have already started accepting Rupay debit cards for online payments.
RuPay PaySecure conforms two factor authentication, which include:
1) It will be using two security parameters to authenticate a customer and authorize transaction through the participating banks.
2) The solution uses ‘image selection’ for ensuring additional security of every single transaction.
This two factor authentication system, will simplify existing ecommerce experience for the users, as now they don’t need to remember complicated passwords or suffer through transaction drops or time-outs, thus making the service more user-friendly and quicker.
NPCI has partnered with US-based online security specialized firm M/S Acculynk to get access to advance technology in order to protect against cyber attacks like phishing, key-logging, and spyware/malware targeted at banks and customers.
NPCI will also ensure effective visual security checks such as bank card themed PIN pad, mouse click data entry, customer’s personalized parameters and more.
RuPay cards issuance has grown to over 3 million in since its launch in March 2012. RuPay debit cards are being issued by 20 commercial banks, 32 Regional Rural Banks and over 75 co-operative banks. With this, NPCI is also aiming to cover 100% of e-commerce market by year-end, for which, significant efforts are being made consistently and this being another effort towards it.
RuPay Paysecure will be facing tough competition from already established players like Mastercard and Visa.Category Ecommerce Investments News