Mobile ad platform Adnear shifts base to Singapore to take on SEA markets

Adnear, location aware mobile targeting platform has announced the launch of its operations in Malaysia and Indonesia. Also, it get its global headquarters shifted to Singapore from India as reported by Techinasia.

The reason for the shift are company’s plan to expand into SEA markets as per CEO Anil Mathews. According to him, with Singapore, considered to be one of the most mobile-connected cities globally, they will be able to better serve their regional partners and customers.

Bangalore and Singapore based startup, Adnear provides location awareness on phones (both feature phones and mobile phones), without the need of GPS or operator assistance using its proprietary hybrid geo-location platform. Its targeting parameters include based on latitude-longitude, neighborhood, points of interests and/or intent and behavior.

Users are able to engage from their location point-of-view such as click to view route, call the local store, redeem coupon, etc, helping users for brand discovery to fulfillment.

AdNear is currently serving Singapore, India, Australia, and other Southeast Asian countries and brands like Toyota, Titan, Ford, PizzaHut, Samsung, Nokia, Airtel, Intel, Microsoft, Optus,Sony, and KFC.

As mobile advertizing is still at a nascent stage in India the strategy adopted to move base to Singapore can come in handy for the company to grow its relationship and revenues through SEA market.

Recently in late 2012, the company raised its first round of funding of $6.5 million (INR 35 Crore) from  venture capital firms Canaan Partners and Sequoia Capital. The other global players in this segment include Inmobi, Mojiva, Jumptap and Google’s Admob.