Google to enter into retail with its Android Nation store

Google in its consecutive attempts to lead the smartphone segment in India, is now planning to open its Android Nation store in partnership with Singapore based Spice Global as reported by ET. The Google foray into retailing is an attempt to give users a real time “touch and feel” experience to increase their willingness to purchase products.

The store will open later this year in various cities across India starting with New Delhi’s Select Citywalk Mall . It will promote and sell Android smartphones and tablets across multiple brands like Samsung, HTC, LG, etc. Also, the co-branded products of Spice and China’s smartphone brand Coolpad, will be available at Android Nation.

The Spice Global now plans to convert 50 out of its 900 spice hotspots, selling mobile phones and accessories, into Android Nation stores with rapid expansion of the franchise.

“Spice partnership with Google is not just restricted to India — Spice Global will also push Android devices in the Middle East, Malaysia, Thailand, Indonesia and Africa.”, said BK Modi, Chairman, Spice.

India is now only the second Asian country where Google will open its Android Nation Store after Indonesia last year in association with Erafone. With this, Google would try to take advantage from the high youth population present in the country and make its mark in one of the world’s biggest mobile market-India.

According to Forbes, the Smartphone penetration rate in India has increased from minor 3% in 2010 to 16% in 2012. Also, the growth in Indian smartphone market has been at 23%, with a one percentage annual growth rate over the next three years.

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Google will also face competition from Apple and Microsoft stores already present in India.