Online shopping is always fun, but sometimes it gives a feel of one giant street with a number of stores that carry a slight variety of the exact same brands, all right next to each other just like strolling through a mall of sameness, it’s hard to find something unique, something special. To give users a whole new array of fashion apparel, Stylista, collaborative social shopping platform, is soon going to launch its operations in India.
Marketplace and private label are now a common term for online shoppers. With existence of many such stores online, to give users a new experience in shopping, Stylista will be launching itself as a marketplace with all merchandise being private labelled by designers working with it with a new collection of fashion forward apparel launched every month.
So is merchandising the key for upcoming fashion trends in ecommerce?
It has already roped in Monica Dogra, Wendell Rodricks, Nishka Lulla under its designer lists.
But this is not the first time we will be witnessing such portal providing marketplace for designers to sell online, like one is Outletwise.com which works with designers. There is a market for private label designer clothes in India but how much is online is a niche, growing with patience.
In terms of USP, Stylista claims to cut down the middlemen cost, and lets users save upto 80% while purchasing from them. “A new kind of retail experience that cuts out all the middlemen to create limited-edition high-street fashion at an irresistible price.” says its blog.
To not to miss out at any opportunity that could attract more customers coming out on their store while shopping online, Stylista has started with its editorial section for promoting its store prior launch and to provide shoppers with the latest trends, see who’s wearing what, let them browse through designer corner for guest posts and behind the scenes footage, profiles, runway shows, etc.
So it looks like Indian ecommerce startups are waking up to the importance of
‘content marketing’ through blogs and editorial as one of the economical way for acquiring, engaging customers and marketing, but it really needs innovative content.
The website will also provide with a ‘Be The Stylista’ feature to allow users to vote stay or drop to the products available on the website and give suggestions on the merchandise available.
It has already started engaging customers through social media platforms including Facebook & Twitter and have crossed 3k likes already on Facebook.
Avnish Chhabria, CEO, Stylista believes that social is one of the most significant influencers of the next wave of e-tailing that is driving the current wave of e-commerces as these help to drive product discovery, and ultimately commerce.
Stylista has been founded by Avnish Chhabria who is also partner at Acube Capital Advisors, previously founded Health Functions Beverages and has worked as strategy associate for 3i Private Equity.