Investments, Mobile, News

Games2win acqua-hires Backyard Game FactorRy

Online gaming company Games2win has announced acquisition of Backyard Game FactorRy, a casual games studio based out of New Delhi.

The Company will continue to operate as it is with its existing employees and will be headed by promoter Rahul Jaiswal.

As per Alok Kejriwal – Co-Founder & CEO of Games2win, “We have had a long working relationship with Backyard Game FactorRy and have always appreciated their work. Given that we are rapidly expanding our teams and headcount, we found it viable to propose a 100% acquisition of Backyard Game FactorRy.”

The acquisition will help Games2win to leverage Mumbai and Delhi as major talent hubs for digital development in India. With this Alok also said that they will be keen to acquire additional game studios and game Companies in India with expertise in mobile and online games.

The main objective of this acquisition can be considered as acqua-hiring as Alok has been consistently pitching himself on social media platforms for the same.

Tweet by Alok states that, “If you are selling, we are buying, If you are firing, we are hiring “.

Alok was even posted regarding Zynga firing its employees..

Rahul Jaiswal – CEO of Backyard Game FactorRy believes that this will be a great opportunity for its team to partner with Games2win and be a part of a much larger enterprise. “This acquisition now empowers us to build our dreams, with the strong backing of a global gaming giant,” said Rahul.

With over 20 million monthly consumers, Games2win has clocked 30 million game downloads across the iTunes and Android platforms in just one year.  Two of its games –Parking Frenzy and Super Mom have topped the global app charts with its mobile games being featured amongst the top paid apps on the USA Amazon Kindle store. Games2win is headquartered in Mumbai, with a presence in San Francisco.

Recently Games2win had closed $2M from US based venture capital firm Clearstone Venture Partners in Series C funding. Its other investors include Silicon Valley Bank, Nirvana Venture Advisors, Nexus Venture Partners and ICICI Ventures.

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