One of the leading online marketplace of India, eBay has now started offering international packed food with launch of its new platform eBay Daily.
“We see a huge opportunity for the international packaged foods product line in the non-metros where the demand is still unmet. On the other hand, our metro consumers will be delighted with the convenience of buying these products online,” said Deepa Thomas, eCommerce Evangelist, eBay India.
The eBay Daily website has a handy zoom feature which allows consumers to zoom in and read the packaging and other details. With this, the customers can add multiple products to the shopping cart and check out together or just buy a single product and pay immediately.
eBay Daily will provide eBay’s customers access to over 1,600 products across 12 categories including biscuits, beverages, breakfast, snacks & nuts, canned & bottled foods, sauces, dessert, soups & noodles and many more products from many international brands.
It is currently offering free shipping on any purchase above INR 150 til June 30, 2013. eBay Daily is powered by TF Food Ltd.
Day before, yet another ecommerce player Homeshop18 has also added food items to its offering.
Recently, eBay has also launched eBay feeds to provide personalized shopping experience and discover products tailored as per user interests and has also undergone change in leadership with Latif Nathani be the new country manager replacing Muralikrishnan B.