Ecommerce, News

Amazon launches its online marketplace in India

Amazon Seller Services Private Limited, an company, today announced the launch of Amazon’s marketplace in India,, allowing third party sellers to list their products on it. India is the 10th country in which Amazon has launched this service.

Currently it has started with categories such as Book, movies and TV shows, and soon will be launching in mobile, cameras and more categories.

Speaking on the launch Greg Greeley, Vice President of International Expansion at said, “Our vision, at Amazon, is to be Earth’s most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online. With, we endeavor to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience, We’re excited to get started in India and we will relentlessly focus on raising the bar for customer experience in India.”

Last year Amazon was allowed investments in logistics for which it has also brought its world renowned fulfillment services to India. It is offering services such as storing, picking, packing, delivering, customer care and return for its sellers to let them focus on their core USP. Amazon has developed its fulfillment centres in India facilitating these services for sellers.

For sellers Amazon is offering a free listing for a year with INR 10 commission per sale, the competitive pricing which can add misery to currently struggling marketplace in India.  For customers Amazon is offering free delivery at no minimum order size which is expected to have a cap of INR 499 later. Also it has adopted the concept of COD being in India.

Amit Agarwal, Vice President and Country Manager, Amazon India said,“Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India, enabling them to succeed and efficiently grow their business online, With Fulfillment by Amazon, we will do the heavy lifting for the sellers so that they can focus on core business functions like sourcing and pricing their products.”

Earlier Amazon launched a price comparison engine in India, which was helpful in just driving the traffic to the seller site, but now with the lauch of its fulfillment backend which has always been its core expertize, it will definitly change the game of logistics and fullfilment in India. Though is still operational and it is being offered under Product Ads features for sellers who just want to use Amazon to drive traffic and avoid using the backend.

The global retailer was struggling to workaround FDI norms in India to open up its full fledged operations, for which Paul Misner, Vice-President, Global Public Policy,, looking to meet the govt officials for the  possibility of re-working the policy and to allow FDI in eretail in India but there was no response from the govt end. This has led Amazon to launch a marketplace only model in India without its other retailing and sourcing model.

Currently the scene for Online marketplace in India has heated up with lot of etailers pivoting to this model. With flipkart currently being the front runner in Indian ecommerce and enjoying the consequences of its better delivery, and experience to customer and ebay coming in with snapdeal, can come in as a great blow backed by its experience and innovation in the domain and nonetheless it will certainly raise standards for online shopping experience in India.

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