Amazon which launched its India specific website primarily with books, movie & TV shows, has now increased its offerings with introduction of new categories i.e. Mobiles and Accessories, Cameras and Photography, and Portable Media Players on Amazon.in.
It will also be providing free shipping on all orders Fulfilled by Amazon (FBA) which was earlier limited for orders above INR 499, though for a limited period, in view of acquiring more customers.
With this announcement there are now six categories of products available on Amazon.in which even include Kindle family of E-readers, ebooks and Kindle Fire tablets.
Right now, there are around 20,000 electronics products available from over 200 brands and 150 retailers on the website. Products will include mobile phones, tablets, digital cameras, camcorders, headphones and other accessories from brands like Nokia, HTC, Micromax, Blackberry and more.
Just like other online retailers, Amazon.in will also be providing detailed product descriptions, options to shortlist products by features, customer reviews from Amazon.com, and personalized recommendations to make shopping convenient for the shoppers.
It will be facing a tough competition from other marketplaces like Flipkart, Snapdeal, Homeshop18, Indiatimes Shopping, etc in this category.
Recently it had also announced free shipping to India and Singapore customers from goods sold on Amazon.com and above USD 125 under AmazonGlobal program.