The video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks, Adap.tv, is setting up a research and development center in Hyderabad as reported by Wall Street Journal. The move is also visible from company’s recent advertisements for hiring software engineers in Hyderabad offering around 40 positions.
The company already have a R&D centre at California. As per Amir, opening up a R&D centre is an important decision as the next-generation technology for video advertising will be developed in these centres. He also view the R&D center as just a beginning in India and is looking at other countries in Asia like China, Japan and Singapore including India as a market too.
“Over the past two years, the Indian market has doubled in terms of video viewing and there are almost 4 billion video views per month. This is a global opportunity and India is going to be an important player,” said Amir.
Founded in 2007 by Amir Ashkanazi, Adap.tv is known for changing the video advertising world. It is a unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video. It claims to nearly triple its revenue to $100 million in 2012.
At present, headquartered in San Mateo, California, it has offices in Chicago, Los Angeles and New York, and international offices in Australia, India and London.
Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. Its major competitors include BrightRoll and Google.