Indian Online Grocery market has witnessed number of players such as Aaramshop, Zopnow, MyGrahak, Farm2Kitchen, Bigbasket etc., all catering to needs of grocery, fruits, vegetables for different geographical locations towards end consumers.
But wonder an online portal operating in the niche market of Mangoes. Nature’s feast, an Indian online portal based out of Pune is trying to carve a space in the Mangoes market by supplying farm picked organic Alphonso & Kesar Mangoes. Alphonso and Kesar mangoes are supposed to be the best quality mangoes of Indian farmland and are in huge demand among the consumers across the globe.
Nature’s Feast which has tie ups with over 300+ farmers across India is selling 175 to 200 boxes per day thereby touching a sales figure of more than INR 3 lakh per day and is planning to reach a sales figure of INR 5 Crore in the next two months with the sale of Alphonso mangoes.
With this increasing mango mania overseas as well as in India, they have got delivery orders from almost across the globe including countries like USA, Asia, Africa and Europe says Tejaswini Kharade, Director, Nature’s Feast.
Portal accepts credit/debit cards, net banking, and cash before delivery, home delivery all across India and has a unique feature for same day delivery. Express Delivery assures this at a price point of INR 2,999/year for unlimited times. However, the same day delivery feature applies only in Pune. Apart from that, the company delivers in total of 38 countries including India.
Though the portal claims to sell Vegetables, Fruits and other everyday grocery like Staples/wheat/Rice, Beverages etc on its ‘About Us’ page, but we were unable to find any of such products when we tried to order. This can be the future expansion plan for the company in order to scale.
Company eyes to launch 30 exclusive E-Retail franchises across India along with a Mobile app to increase its reach and to receive orders from Smartphone users, thus tapping the potential and ever increasing Indian mobile user base too.