With continuous efforts of Microsoft to make windows 8 more user friendly and to increase its reach among a larger user base, Microsoft recently confirmed the availability of Windows blue in the market by the end of 2013.
Windows blue is basically a codename for an update and as reported, final product may have a different name, which is not yet disclosed by Microsoft.
With Blue, Windows want to bring basically 3 things:
1) Evolving Windows 8 for touch
2) Addressing customer feedback
3) Supporting new form factors, specifically 7- and 8-inch screen sizes
Designing windows 8 in small screens has always been a difficult task for the manufacturers. “What we did in Windows 8 was really to lay the foundation for taking advantage of mobile computing broadly, whether it was tablets or increasingly mobile PCs,” said Tami Reller, Chief Marketing Officer and Chief Financial Officer, Windows.
Reller also stated that Windows Blue would be an update, not an upgrade, although it was not confirmed what changes will be in effect with blue in place or whether the existing window 8 users can use it for free.
Windows 8 was an upgrade from windows 7 with dynamic features such as vibrant start screen well suited with devices such as tablets and smartphones. However, it is quite inconsistent with traditional PC’s. It was also reported back in the last quarter of 2012 that windows 8 was not selling well due to the basic problems such as
a) very brief built in tutorial
b) difficult to get acquainted even by the long time window users
c) mobile oriented approach with tiled interface
d) not much user friendly with desktop users
e) denies facility to import user accounts
f) overpriced, and many more
According to a latest report by IDC, Global PC sales saw a fall by 6.4 percent due to rise in demand of tablets and smartphones. However, in india, the sale decreased due to the high pricing of windows 8 products having an starting price of INR 45000 and this is quite enough to reduce the sales in a price sensitive market like India.
Microsoft also announced recently that it has sold more than 100 million licenses of windows 8 since the products’ first launch 6 months back. “This is up from the 60 million license number we provided in January. We’ve also seen the number of certified devices for Windows 8 and Window RT grow to 2,400 devices, and we’re seeing more and more touch devices in the mix.”, said Reller.
Microsoft gained support from its hardware partners in making windows 8 popular by launching many new computers that feature touchscreens in revolutionary hybrid designs i.e. merging laptop and tablet into one. Also, Windows is continuously working on making windows 8 more user friendly. In line of which Microsoft sees Blue an upgrade to make windows 8 even more better and more compatible with PCs.