MakeMyTrip has recently announced that its app has surpassed 1 million download mark. The free app which is available across all platforms was initially launched on Blackberry, and later was introduced to both iOS and Android versions in May and June, last year, respectively.
The company has also launched ‘App Vintage’, an offer to push more downloads for its app. Where on, for each MakeMyTrip app download the company is giving away free travel vouchers worth INR 5000. The company has also launched its 1 million download (and increasing) counter along with its App Vintage offer.
As far as user reviews are concerned, the app has gained positive response from most of its users. Its average 4+ star rating truly complements its user friendly design.
The app’s interface is very simple and intuitive. Once a passenger logs in, he can start booking flight and check flight status. Moreover, it allows passenger details to be stored for future use and hence eliminate the need to re-enter details again. Apart from Flight booking and Flight Status, the app allows various options like searching a number of Holiday Packages, Places to eat as per the users’ location, etc.
According to a blog post on MakeMyTrip, it believes ‘mobile is not the future, mobile is here’. With more and more users accessing MakeMyTrip either through their mobile site or through their app, mobile plays a crucial role in bringing good business to the company. The company focus on ‘mobile-first’ strategy and the app also helps in providing location-based services such as booking a “hotel near me”.
In the current changing internet consumption trends, M-commerce is proved to bring transformative impact on businesses today. According to a report, mobile commerce market in India will grow at CAGR of 71.06 percent over the period of 2012 – 2016.
With mobile apps providing an alternative platform to businesses, several online travel booking agencies have introduced their apps for users to book tickets and make other travel arrangements. In addition to save time and money these travel booking mobile apps provide a great deal of freedom and flexibility to users. Other mobile apps available in the market to book travel-tickets include Travelbuddy (Yatra), Redbus, Paytm and several more.
The company MakeMyTrip is India’s leading online travel industry which started its functions with US-India travel market. Following its success, the company launched itself in India in 2005. The website attracts over 7.2 million unique users each months and offers its services offline as well through 61 stores across India.