Seems digital music didn’t play well for the Flipkart, as the company has planned to shut Flyte MP3 store and will pull plug from its music store on June 17th, as per the announcement mail by Flipkart.
Flyte MP3 was launched by Flipkart last year with the aim to bring legal digital content to consumers in India. Sharing about the Flyte milestones, Mekin Maheshwari, Head – Digital Media and Payments says that, “In a short span of time we built a massive digital music catalog at very affordable prices along with a loyal base of nearly 100,000 customers.” For which Flyte store will continue with selling e-books.
The following announcement was sent to the Flyte MP3 users.
Currently, e-music market was gaining some consumer adoption with services such as Saavn, Gaana.com, Hungama.com etc. trying to aquire users for music streaming through subscription and freemium models. But as per Flipkart, the flyte model of music download was facing several problems in areas such as music piracy and easy micro-payments etc. That’s the main reason given by the company to step back from Flyte MP3s and revisit the digital music market opportunity at a later stage.