Facebook did some exciting things in Q1 2013 which kept the social media giant in news from past couple of months, following the pattern, Facebook yesterday announced results for Q1 2013, ending on March 31st 2013. According to the findings FB now has more than 1.11 billion monthly active users and 665 million daily active users. The figures are appealing as it has been a rise of more than 25% (approx) in the user patterns.
Facebook Business Highlights Q1 2013
1. Major Acquisitions in Q1 2013
|Company||Acquisition Date||Company function||Location|
|Atlas||February 28, 2013||Atlas Advertiser Suite||Seattle,Washington|
|Hot Studio||March 14, 2013||Design agency||New York, NY, San Francisco, CA|
|Parse||April 25, 2013||Mobile app backends||San Francisco, CA|
2. Launched Facebook Home, a mobile experience for android that puts people before apps and makes the phone a more social experience
3. Instagram reached 100 million monthly active users in the first quarter of 2013
Seems Facebook has managed to break the code when it comes to mobile, findings reveals that Facebook Mobile Monthly active users are increased by 54% year over year accounting to 751 million mobile users. Increase in Mobile users also increases the share of Mobile advertising revenue with Mobile now contributing 30% to the total advertising revenue.
In terms of revenue Facebook reported an increase of 38% from the same quarter last year with total of $1.46 billion. Advertising which is the main revenue source for the giant counted 85% of the total income at $1.25 billion an increase of 43% increase from the same quarter last year.
It will be interesting to see how Facebook will increase it’s revenue shares from mobile in the coming times, with capitalizing on daily increasing subscriber base. As a report by eMarketer suggests that Facebook will make $1 billion from the mobile ad revenue in 2013 up from its quater1 earnings i.e. USD 0.38 billion.