With the users adopting convenience on the go and Internet business providing solutions for the consumers needs, services such as online table booking are witnessing increased traction. Understanding the need, various entrants have ventured for cracking the market of live table reservation and home delivery of food through internet.
An upcoming venture in the space, Bangalore based Bookyourtable helps users locate places to dine, make reservations ,view menu’s and order home delivery. One can simply log in on the website by filling up a small registration form and then can view, reserve or surf through the long lists of featured restaurants.
Portal offers several deals which can be filtered on the basis of location and thus adding more options to lure customers. To ensure better customer experience BYT offers SMS and call confirmation post online reservation and payments are done. It also offers discount Coupons in the form of SMS or Print engaging users with extra benefits.
It lists 20,000 restaurants which can be browsed on the the basis of filters such as Cuisines, Cost, Locations spanning across 42 cities in India. With 500K claimed subscribers, portal provides the live tracking of ordered food or real time monitoring of the booking status. Services can be accessed through Mobile, T.V or Web.
To help Restaurants and eateries acquire, retain and engage customers BYT offers various customizable plans. With cloud based Products & Services like “Live Connect, Top Search and Smart Banners, Smart Listing and Digital Market Activation”, BYT helps restaurants to manage dynamic content like updating menus, prices, events etc, with support for turnkey website, mobile site, Facebook page, app development, customer engagement and brand management. BYT charges transaction fees on each sale from the restaurants as their revenue model.
The system provides fast SMS and call confirmation support as per our reviews. It has an eye catching UI but a bit confusing in functionality and navigation on the site. Where navigation by “Map” and “Advanced search” features seems real handy, features like “Reverse auction” and ”Order food “ are not working currently.
In order to cope up with the fast coming Online food ordering market, where players like Justeat, Foodpanda, Dineout, Bookmyrestaurant, etc are already present, BYT will have to invest in increasing its reach, improve it user experience, navigation and add more seamless features in order to attract and retain its consumers.