Blume Venture invests in Bedbathmore

Mumbai based, Bedbathmore, an e-tailer that focuses on bed, bath and related home products has raised series A funding from Blume Ventures, as reported by Vccircle.

The company will be coming up with private labels with the raised funds. With this, it also aims to bring down delivery timeline and customer acquisition cost. As per Amit Dalmia, CEO at Bedbathmore, the company expects to raise 30-40% of the total revenue from private Label in  coming 12-18 months.

Website also exports apparels and home furnishing accessorizes to US & Europe. It operates in the category of bed sheet sets, bathrobes, kitchenware, grooming kits as well as products for kids. Currently, the company is working with  brands such as Portico New York, Bombay Dyeing, Stoa Paris, Spaces, Welspun, Umbra, Corelle, etc and is shipping products across 3,000 locations in India. There are around 1500 products listed on the website and is witnessing 4000 – 5000 visitors M-o-M basis.

It also offers services such as free shipping and cash on delivery along with a buying guide to help consumers understand different terminologies used on the website.

Other companies in this segment, which may offer a considerable competition to Bedbathmore include Fabindia, Homeshop18 and Jabong.

Founder Amit Dalmia, is an alumnus of Wharton School of Business, University of Pennsylvania. He is a serial investor and represents a consortium of investors that have promoted multiple brands such as iBall, Portico New York, 109F and DC Designs. He is a investor in and is also promoter and managing director of Creative Global and Viaton Energy.