The Label Corp, company with a mission to bring private labels across different product categories, with the celebrity endorsements has recently launched their premier online private label, thehomelabel.com.
The Home Label is a home decor private label, directed by Sussanne Roshan, celebrity wife of Bollywood actor Hrithik Roshan. Sussanne Roshan is from the background of 15 years of design experience, and education in interior design from Brooks, CA. Commenting on the engagement with The Label Corp Sussanne says, “Interiors and home décor has been my passion ever since I can remember. So when The Label Corp approached me, things just fell into place, and here we are!”
Home Label provides products across 8 categories varying from kitchen to dining and bar. With Pan India Shipping, brand provides COD for local Mumbai orders with minimal shipping fees of INR 150 for orders below the price value of INR 3000 and accepts payment only through credit cards for other cities.
As reported by techcircle.in The Home Label is actually the brainchild of Preeta Sukhtankar, a Mumbai-based marketing professional who has worked for brands like Elle, MTV and Percept, among others. “In The Home Label, Sussanne takes part in the entire process. It is not the usual endorsement kind of thing”, Sukhtankar says. Sussanne Roshan also holds stakes in the company as per the company promoters.
Ecommerce in India has already seen several celebrities joining the league. To name a few, Salman Khan has acquired stakes in Yatra, Mahesh Bhupati previously launched Sports365.in, Neha Dhupia got involved with Herstyle.in which eventually got shut down.