Reliance launches a new online marketplace, only for its users

Reliance Group’s flagship company, Reliance Communications, had recently launched  a new ecommerce venture as a value added service exclusively for its users i.e. only reliance CDMA Mobile / GSM / 3G / HSD data card  users can place order on the website. Users can log in to the website by using any of the Reliance numbers., operating from Hyderabad, is a new entrant in the marketplace model, and is working to supply its merchandise to 500 cities across India. The website is offering around 8 categories including Electronics, Apparel, Jewellery, Beauty Care, etc with 50+ brands including HP, Woodland, Samsung, Puma, Apple, etc and it has more than 200 sellers selling through their website.

According to WHOIS, the website is registered by the name of Reliance Communication, but while placing order, the information sent by mail to the user, does not mention Reliance communication anywhere. The entire initiative seems to be in partnership with MartJack Exchange.

Even the website’s Terms & Condition section quote that, “RCOM does not warrant the availability of all specifications offered by MartJack Exchange on each of the products purchased by You.” Which means that only the brand name of Reliance Communication has been used, but MartJack Exchange is handling the end to end operations.

But after discussing about same with MartJack Exchange, we got to know that the website has been launched with alliance of MartJack Exchange and Reliance Communication, where Reliance Communication is providing the the customer base and MartJack Exchange is managing rest of the operation including vendor management, orders apart from Technology.

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This is still a typical case of confusion among the consumers about whom exactly they are paying and buying from, which needs to be addressed.

Specialprivileges competes with other online marketplaces like Shopclues, Jabong, Tradus, Indiatimes Shopping and the new entrant to marketplace model Flipkart.