Purplle.com, a beauty products etailer closes Series A

Mumbai based, Beauty and skincare e-retailer Purplle.com has recently closed a Series A funding as per the CEO. It offers product in various categories including fragrances, skincare, and all sort of beauty products including electronics for both men and women.

Manish Taneja, CEO, Purplle, declined to comment on the details of the deal, but has confirmed that they have closed a series A round by non-VC investors. They have previously raised a seed round from undisclosed investors.

Manish has been in the profile of Investment Banking, before launching Purplle, he has worked as an analyst for Fidelity Growth Partners, and also worked as Associate & Analyst for Avendus Capital.

Purplle.com was founded by Manish Taneja in 2011, claims to be backed by top tier angel investors. It is focusing on building consumer brands, it has 98,201 likes on facebook and is actively using it as a platform for engaging consumers and is also betting on display and adwords.

VoiletBag, MedPlusBeauty, LadyBlush, etc are the few websites that are dealing with the beauty and skincare products. Various ecommerce website like Jabong, Myntra, Infibeam also offers beauty and ecommerce products. Thus showing a huge competition in this category.

Recently, Vellvette which is a subscription based eCommerce dealing with beauty products has also raised undisclosed amount of funds from India Quotient. But with Fashionandyou, shutting UrbanTouch, creates a blurred image about the future of this category in India.

  • Tina Ray

    For beauty and skincare segment, you have missed one key player. The site is Health-Shoppe.com which has a large section on Beauty and Personal care products.