Kidsbounty, an online kids category retailer with a private label

The fact that – market for kids’ clothing and other accessories has been dominated by offline shops and supermarkets – is soon changing. With several online retailers working in this niche already having a vast product selection, another etailer has joined the league to provide almost anything a kid wishes to own.

Techaccino Solutions, started with Partybounty in February 2012, which provides kids’ party products, has recently launched its new label Kidsbounty. The idea was to become niche kids’ product supplier including, kids apparel, accessories, room decor and much more.

Launched around a month ago, Kidsbounty provide a wide range of products for kids including kids apparels, personalised gifts, bath and bedding, toys, accessories and many more. The website has recently released its own luxury kids clothing brand ‘Herberto’. According to Samir Kohli, Founder, there is a big gap in the kid’s party wear segment and Herberto’s will try to position in this opportunity. Herberto Kids wear will also be available on affiliates sites in coming weeks.

Self funded so far with an initial investment of INR 1.5 crore, both the labels are now looking for an outside funding as well in order to expand their operations. Talking of the revenues, the websites in total sell over 50 products a day, with an average transaction size being INR 1650.

In order to market itself, the company uses a mix of marketing techniques which include social network marketing, email marketing, and organic google search. Company also provide free shipping all over india on any order above INR 300.

Kidsbounty and Partybounty use PCI compliance system – level 2, which is used by only few other big ecommerce players like Infibeam and Flipkart in India to provide safe and secured online payment system for shopping.

With changing lifestyle, a young parent’s biggest pain point today is to take their little toddlers for shopping and find a right product for them. “Our mission is to make parents’ lives easier.The industry size is huge and demand is rising” added Samir. Prior to Kidsbounty, Samir worked as the CMO for O-Zone Networks where he was responsible to build public Wi-Fi network. Earlier Samir worked at Zep Inc., IBM and AT&T.

Apart from Kidsbounty, other etailers that provide kids products in India are Yellow Giraffe, InkyPonky, Firstcry and many more.

Despite of the potential this industry offers in this niche, recent years have witnessed early acquisitions of  players in this segments, like Mangostreet which was acquired by Hushbabies last year, Hoopos acquired by Babyoye.

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